Marlon Brando won the Academy Award for his performance in The Essay

Marlon Brando won the Academy Award for his performance in The Godfather movie but he refused the Oscar. Examine how this pseudo - Essay Example While trying to avoid the paparazzi seems to be the desire of those who have a pubic persona, in truth, without publicity, the success of a career would most likely not reach the level that has put them in the public eye. In 1973 Marlon Brando was nominated for an Academy Award for his performance in The Godfather (1972). Brando attempted to use his status and celebrity, and the event of his receiving the award, in order to promote his personal agenda in defending the occupation of Wounded Knee and the plight of the Native Americans. The creation of pseudo-events have been a framing factor in the way in which the media has been used in order to create celebrity. The media uses celebrities to create sensationalized storied through which they sell their information product, while celebrities use the media in which to frame their image in the eye of the public in order to sell their product - themselves. Sometimes, however, as in the event of the 1973 Academy Awards, celebrities use the ir status in order to sell an idea to the public, to support an agenda that is outside of the framework of the reason that they had become celebrities. Celebrity As Daniel Boorstin suggested, celebrity is the state of being known for being known, a fabrication of human greatness based on expectations of greatness (Turner 5). The power of celebrity has reached proportions to where the public looks to the famous in order to find ‘truths’ rather than to the figures who are central to an issue. Cashmore states that society puts an â€Å"extravagant value† to the lives of celebrity through a preoccupation with people who will never actually have a connection to the average person (1). The context for the emergence of the concept of celebrity is defined by the conditions under which the right mix of circumstances allowed causes to trigger the overall effect. Cashman cites the seminal time period being the 1980’s in which the media began to expand and grow in inf luential power and at the same time, a general loss in confidence diminished the power and influence of political leadership (Cashman 2). However, the power of celebrity had been growing from the time of the emergence of the film industry. . Celebrity culture emerged from a consumerist society as people became commodities on a much larger scale than had ever before been established. As the perfection of scripted lives from the stories within the movies was transferred onto the embodiment of the characters through the actors who portrayed them, an expectation grew around the figure of the celebrity. That expectation was fed by the media who made reports that either confirmed or denied the perception that the public had about an individual. The job of the publicist was to try to control the information, attempting to provide a public framework for the sale of the celebrity image in order to create a forward continuation of his or her career. The media is a tool of sales, the release o f information the advertising on which a person is commoditized. Celebrity is primarily an invention of the 20th century, an invention of media production in which the individual is known for being known (Giles 4). The concept is not defined by profession or